Our Story
From a school project to a movement.
Chasity Mcphee
Founder & Creative Director
Meet the Founder
Every chapter begins with a story worth telling.
Chapter Shades was born when I realized the sunglasses I designed for a class assignment carried more than style — they carried my family's history with domestic abuse and epilepsy.
What started as homework became a mission: create a boutique label where premium doesn't mean exclusion, and every purchase fuels survivor storytelling labs, therapy stipends, and resource hubs.
Our manifesto is simple: luxury should feel safe, intimate, intentional. Everyone deserves to write their next chapter wrapped in confidence.
Every Chapter Deserves Confidence
Editorial-grade eyewear, priced $25-$100, engineered for longevity & sensory comfort.
Luxury Shouldn't Be Exclusive
We keep operations lean so more budget funds survivor programs and accessible pricing.
Your Story Matters
We capture customer journeys with consent and reinvest profits into healing resources.
Stories Worth Honoring
We dedicate our platform to women who survived domestic abuse and humans who survived epilepsy. We collaborate with local shelters, neurology advocates, and creative therapists so every order pushes change.